Cellu-Beauty was started in early 2000′s by Rioma Cominelli a South African business woman of Italian descent. Rioma a self made business woman with a history of success including:

Marketer

Rioma Cominelli is regarded, as one of South Africa’s most successful timeshare developers and marketers with expertise in resort management and the rental of unused timeshare weeks.

Speaker of the Year

In 1998 Cominelli was nominated Speaker of the Year for the South African Graduate School of Marketing.

Marketing Management Distinctions

Cominelli achieved distinctions from the South African Graduate School of Marketing.

Business Personality

Cominelli was nominated by Ernst & Young as Business Personality for 1993 and 1997.

Conference and Public Speaking Invitations

Cominelli has on numerous occasions been invited to deliver presentations at leisure, business and educational conferences in South Africa, USA and Europe.

Young Presidents Organisation (YPO)

During 1994 Comminelli became a member of YPO. South African members of this organisation require that members are a Managing Director, Chief Executive Officer, Chairman or President of their company before reaching their 44th birthday. Their company’s annual gross sales must exceed 7m USA Dollars and employ at least 50 full time employees.

Who’s Who Of Southern Africa

Cominelli is listed in the Who’ Who in Southern Africa as a leading Southern African businesswoman for several years.

VOASA (Vacation Ownership Association of South Africa)

Cominelli has been a member of the Executive for over 10 years and has held the post of Chairman & Vice Chairman of this Association.

Author

Cominelli has written the Timeshare code of Ethics which still prevails today.

Social Responsibility

Underprivileged/community responsibility- Cominelli is actively involved in counselling and supporting the establishment of facilities for the underprivileged in particular HIV-positive infants in the urban areas of South Africa.

It was largely out of sheer frustration at the inability to easily access wellness and health facilities that met her expectations, that at led Rioma to begin a chain of Spas in early 2000′s.

Today Cellu- Beauty operates and owns 20 spas around South Africa and with several more in the pipeline. Cellu-Beauty has its head quarters in Kwa Zulu Natal with a full training school, its own product ranges manufactured specifically to suit the South African skins, lifestyles and body conditions. Its quality team conducts customer surveys monthly to ensure that the quality of services meets and as far as possible exceeds expectation. The research team also investigates latest developments in treatments and products around the world, and introduces only those that it believes are of value to our South African customers. Cellu- Beauty today has a panel of mystery shoppers who visit and critique its Spas to ensure independent quality control is maintained.